3DX Pop Up Phantaglyphs Custom 3D Video / Print Prod 2D-3D Pop-Up Conversions
3DXtreme Visual Technology Custom 3D Video / Print Prod 2D-3D pop Up Conversions
Custom Campaign Solutions
When looking at the marketing landscape of today and tomorrow, there is no question to the integral role that 3D technology will continue to play. The only question that remains is how companies can use this skill to break the 2D wall without breaking the bank.In the past, the only cost effective way to introduce 3D into the mass market via print, web, and mobile campaigns was by using the old anaglyph technology that utilized the iconic red and cyan glasses. That method of presentation never fully permeated the market because there are three major problems with it that prevented consumers from fully engaging with the product. 3DX has solved those problems with its patented methods and eliminated the disconnect that once existed.
Patented 3D Technology
3DX specializes in creating print campaigns that have never been seen before and is sure to WOW anyone who comes across them. This is possible by our Patented, trademarked technology called Phantaglyph®. US Pat. 6389236
The Phantaglyph® image, now commercially branded "Pop-Up 3D", as an advertising tool is both unique and powerful for several reasons. It starts where conventional 3D leaves off. Ordinary 3D lets you see a different place through a "window," but Pop-Up 3D is a more intimate experience. It reverses this concept by placing a product or object in front of you. Pop-Up 3D takes 3D to a whole new dimension. Lay a magazine flat on the table and watch the object rise up a foot above the table in full 3D. Think of a Star Wars Hologram. It integrates the product into your world, right in front of you on the table or floor, beckoning you to reach out and touch it--and the consumer always does. We call this the "imprinting" stage, and this engaging behavior is something that doesn't happen with any other form of advertising. This galvanizes the product into the consumer's mind, and all the while the viewer is simply having fun with a product that isn't there. As one executive observed, "It brings out the child in you." It's only a sheet of paper, and is easily printed with its encoding already built-in, using any modern printing equipment. No computer, monitor or electricity is needed for the printed image. The images are so compelling that the consumer will place a value on the picture, saving it to share with others: more mileage for your message, AND they'll never forget it.
Pop-Up 3D is also PERFECT for campaigns, games, website and products that are viewed on the Apple iPad and all mobile devices. Lay your iPad flat on the table and watch the magic happen. Imagine playing a car racing game and the car is floating inches above your screen!
Be it print ads, special edition magazines, iPad and iPhone games and applications, life size floor posters, presentation materials, etc., Pop-Up 3D is sure to deliver a branding experience like no other and make an incredible impact with your potential consumer. Imagine a consumer actually tearing out and passing your ad around to show friends. 3DX will truly create a memorable experience for your brand!
At 3DX, we can confidently say that we utilize the dimension of depth in anaglyph technology better than anyone else in the world. With our team’s extensive experience and careful attention to what was holding this field back, we have made some incredible breakthroughs.
In the past, it was still possible to wow the consumer with a few inches of depth when it came to 3D images. With 3DX’s methodology though, a single sheet of 8.5x11 paper can make you think you’re looking down a corridor 100 feet long. And we can achieve this effect and impress your potential customers whether the subject was originally shot in 3D or by converting an existing 2D image. Please check out our portfolio for examples.
3DX’s unique color management methods allow us to mitigate any kind of flickering that caused viewers to strain their eyes when looking at older anaglyphs. We have also greatly minimized the troublesome ghosting common to that practice. Below is an example of an image before and after 3DX converted it to 3D with these color management techniques. As you can see, the reds and blues in the first image tend to flicker, which quickly becomes an annoyance to the viewer. However, the 3DX image has minimized ghosting and all of the flickering has vanished. This color problem has been acceptable to many in the past simply from a lack of experience, but once someone sees the crisp and clear 3DX image, the difference can no longer be overlooked.
At 3DX, we understand that being a successful leader in the industry requires more than being experts on the technical side. With that in mind, we pride ourselves on finding the right 3D solution to fit each individual campaign. CEO Ziggy Kormandel has taken his background of marketing and advertising for Fortune 500 companies and brought it to this new visual frontier. This extensive knowledge, when coupled with cutting-edge technology, allows 3DX to find, engage with, and excite your target consumers. Your brand will no longer just be seen; it will be experienced.